Armelle Lalo is a French creative director, storyteller and photographer. The majority of her work covers the sphere of luxury, craftsmanship and beauty.
After graduating from Sciences Po in Paris, she began her career as a strategic planner, and joined L’Oréal Luxury Product's division, where for eight years she managed the creation and launch of various fragrances for Cacharel and Stella McCartney fragrances.

In 2014 she created Studio Armelle Lalo, an agency specialized in brand identity, storytelling and content creation. In 2019, Studio Lalo took a new turn focused on environmentally conscious narratives and sustainable art direction, contributing its expertise to transition-oriented, meaningful brands and projects.
Alongside her career in the luxury industry, she writes for theatre, music, and is developing a feature film project. 
Since it's creation, the studio has collaborated with:

ARMANI PARFUM
CACHAREL PARFUM
CAROLINA HERRERA PARFUM with Mademoiselle Noï
CARTIER PARFUM with Mademoiselle Noï
CÉCIL JEWELRY
CODAGE
CRISTALLERIE SAINT-LOUIS
FONDATION LUMA-ARLES with Too Many Pictures
GLOBAL BIOENERGY
HERMÈS maroquinerie
HEXAGONA
HUGO MATHA
JOHN LOBB
LALIQUE
LANCÔME
L’ORÉAL LUXE PROSPECTIVE
L/OVERS
MONAD by Olivier Varenne
NINA RICCI FRAGRANCES
NATURAL GRASS
PUIFORCAT
PUIG CORPORATE
VIKTOR AND ROLF PARFUM
WOMB
YVES SAINT-LAURENT BEAUTÉ